Why Your Traffic Is Down but Revenue Is Up

If this is happening in your analytics, don't panic it might actually be a good sign. Fewer visitors converting at a higher rate usually means AI is filtering for you. It's evaluating sources, matching intent, and sending only the buyers who already trust you. NP Digital's data shows AI traffic converting at ~9% more than 3x higher than paid search. Less traffic. Better buyers. Higher revenue.

#AISearch #MarketingData #ConversionRate