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The Domino’s Pizza Trick Elon Musk Used to Sell More Teslas
Most businesses aren't losing customers because of bad products. They're losing them because of invisible friction that nobody added on purpose and nobody ever removed. In 2015, Elon Musk benchmarked buying a Tesla against ordering a Domino's pizza, found 64 steps in their checkout, and eliminated 44 of them. That one move helped take Tesla […]
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