Chasing the biggest keywords makes sense on paper. More searches means more traffic. More traffic should mean more customers. The data says otherwise. Across 40 companies, one-word searches converted at 0.17%. Shoes. CRM. Accounting. The people typing those are still comparing options and don’t know what they need yet. #PPC #GoogleAds #ConversionRate #DigitalMarketing
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At NP Digital, we audit over 100 businesses every month. These are the mistakes that push visitors away. No phone number. No reviews. A contact button buried in the footer. A “Not Secure” warning in the browser bar. Count how many your site has and drop your number below. #WebsiteAudit #DigitalMarketing #SmallBusiness #UserExperience #NPDigital
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We filmed this in 2022. And for four years I’ve been waiting for the right moment to release it. Not because I wasn't proud of it. But because it was one of the most vulnerable interventions I’ve had. When @TonyRobbins brought me up for an intervention, I had spent time preparing my question, but I […]
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You could make more money from Google by showing up for searches your competitors think are worthless. They're the long, specific ones that sink to the bottom of every keyword report. In this video, I break down why these long, specific searches convert, why they tend to bring in your biggest clients, and why your […]
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Every content team I talk to runs the same routine at the end of a writing sprint. You finish editing the article. Then you copy it. Paste it into WordPress. Reformat what broke in the paste. Fix the spacing, fix the headers, fix whatever the formatting decided to do this time. And somewhere in there, […]
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China Just Unveiled A Robot Bodyguard That Lifts Cars And Stops Knife Attacks
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AMD Just Spent $8.2 Billion On AI That Understands The Physical World — Not Another Chatbot
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You used to only have to convince a person. Now you also have to convince the system that decides whether that person ever sees you. My team surveyed 600 marketers. 59% said AI recommendations already have a significant influence on buying decisions. Only 3% said none. Your buyer isn’t your only audience anymore. #AIMarketing #AISearch […]
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Every WordPress site owner runs the same routine. You publish a post. A few weeks later, something's off. Traffic dips, a title's too long, a page is slow. So you open a separate SEO tool, get a report, and then switch back to wp-admin to actually fix anything. That switch is where most SEO work […]
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This was the Tony Robbins intervention I didn't know I needed. Every year I’ve asked Tony Robbins one question. Just one. In 2022 I asked the question I've been stuck on for over forty months while writing my book: how do you actually change the subconscious — beliefs, values, identity, needs — in yourself, your […]
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