Visibility Up 50%. Traffic Down 25%.

Your visibility on Google can go up while your traffic goes down. My team indexed search visibility and organic traffic from June 2025 to May 2026, both starting at the same point. Visibility ended up 50%. Traffic ended down about 25%. More people seeing you. Fewer people clicking. If clicks are the only thing on your dashboard, you can be winning and it’ll look like you’re losing.

#SEO #AIOverviews #OrganicTraffic #GoogleSearch