There’s a right and wrong way to do this.

“Upsell” is a swear word – until it actually makes the customer happier.

There’s a simple difference between squeezing more money out of someone and offering an add-on they’d gladly choose anyway.

If you sell physical products, bundles can be the easiest way to increase revenue while making the purchase feel like a win.

#shopify #ecommerce #entrepreneur

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