The biggest opportunity in SEO is not ChatGPT.
There's a $19.4 billion opportunity that SEOs ignore.
It’s the amount of money companies are missing out on each year.
That opportunity grew from $4.6 billion in 2021 to $19.4 billion in 2023.
And it is still growing at a rapid pace.
So, what is it?
When people talk about SEO they think about ranking on Google. And sometimes ranking on Bing.
And now they are slowly starting to talk about TikTok and Instagram SEO because a Google VP mentioned how Gen Z is performing searches on TikTok and Instagram.
But there is a big opportunity that no one really talks about.
It’s voice search.
Which leads to voice commerce.
According to Statista, $19.4 billion is the amount that was spent via voice commerce this year.
And it's growing fast.
It's grown 3.2x in the last 2 years.
You know, when you tell Alexa to order you something. That counts towards that $19.4 billion dollar number.
It’s something we ignore when we shouldn’t.
So instead of just thinking of SEO as Google, Bing, TikTok, and Instagram… start also thinking about voice devices.
They are starting to power everything… from homes to cars… you want to make sure you are selling through the channels people are using.