Stop Letting Your Posts Die in 48 Hours #shorts

Your social posts used to die in 48 hours. But Google… just changed everything.

Now you can connect your social media profiles with your Google Search Console, just like you do with your website, you can see which posts show up in Google, which keywords they rank for, and how many clicks they drive.

And that flips the entire ROI of social content.

Because a post in your social feeds peaked in a day or two. Then it's gone.

But then that same post ranking in Google can keep working for months.

And the thing is Instagram content has been indexed in search for about a year now.

But you just couldn't measure any of it. Now you can.

So I’m telling all clients to create content around questions people are actually typing into Google.

I use AnswerThePublic for this. Type in your topic, and it shows every question your audience is asking.

Then answer one question in every piece of content you create.

Because now, every post has the potential to become more than a social post. It can become a measurable search asset that keeps bringing you attention, traffic, and customers long after you publish it.