Someone asked me that last week what a case study should look like- so here’s my answer.

Someone asked me that last week – so here’s my answer.

A real case study isn’t a hype fest. It’s a story.

👉 Before: what was happening.

👉 During: what actions/strategies were used.

👉 After: the results, the wins.

That’s it. Simple snapshot of reality. Not exaggerated. Not a unicorn fluke. Just data stacked in a way that says, “This is replicable. Could this be YOU?”

That’s how you attract the right clients, not just “anyone with a wallet.”

And yes – I even nurture leads with email sequences tied to case studies because they pre-qualify themselves by seeing the journey.

💡 Pro tip: Read Building a StoryBrand (Donald Miller). Then start stacking your wins into stories.

👉 Which win are you turning into your first case study? Comment below.

#business #marketing #entrepreneur #success #growth

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