Schema Won’t Get You Cited by ChatGPT

Everyone’s calling schema the secret to AI citations. Ahrefs put it to the test. They took 1,885 pages AI was already citing, added schema, and compared them to 4,000 similar pages that didn’t add it. A month later, ChatGPT, AI Mode, and AI Overviews showed no meaningful lift. Schema still helps Google understand your page. It’s just not a switch.

#SEO #AISearch #SchemaMarkup #ChatGPT