- in Uncategorized by Charlie Page
More Traffic Isn’t More Customers
Chasing the biggest keywords makes sense on paper. More searches means more traffic. More traffic should mean more customers. The data says otherwise. Across 40 companies, one-word searches converted at 0.17%. Shoes. CRM. Accounting. The people typing those are still comparing options and don’t know what they need yet.
#PPC #GoogleAds #ConversionRate #DigitalMarketing
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