ChatGPT’s Co-Creator Left OpenAI and Built an AI 100x Faster Than GPT

ChatGPT's Co-Creator Left OpenAI and Built an AI 100x Faster Than GPT

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One of the researchers behind ChatGPT just launched a new AI called Jev — and it makes certain decisions nearly 200 times faster at over 400 times lower cost than standard chat models.

But here's the strange part. Jev can't write you an email.

So why would someone who helped build ChatGPT make an AI that deliberately can't do that?

Because writing the reply was never the problem he was trying to solve.

In this video I break down exactly what Jev does, what those speed numbers actually mean in practice, where it could genuinely help your business, and — importantly — where it could quietly get things wrong.

This isn't another "AI tool you need to try" video. It's a practical breakdown of when faster AI decisions actually matter, and when they don't.

0:00 — The AI That Can't Write An Email — And Why That's The Point
0:35 — Who Built Jev And The Problem He Was Trying To Solve
1:15 — How Jev Works: One Simple Email Example
2:00 — The Speed Comparison — What 200x Faster Actually Looks Like
2:50 — Three Ways To Use Jev In Your Business
4:15 — The Catch: What "Zero Hallucinations" Really Means
4:30 — How To Test Jev Before You Trust It
5:10 — The Verdict: Who This Is Actually For

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In May 2022, my life changed.

Up until that point, I had spent over 20 years as a serial entrepreneur, founding multiple companies and becoming globally recognized for my expertise in direct marketing, copywriting, compliant marketing, and now, investing in AI & Martech SaaS.

In 2022, my company, Lurn, was on track to hit $40 million/year, and I was preparing to sell it—ready to step back, spend more time with my kids, and move on to my next chapter.

But then, in May 2022, everything changed.

A FedEx package from the FTC landed on my desk.

And just like that, my entire world turned upside down.

The Fight of My Life

For the next 18 months, I battled through a grueling legal process.

– My company was in trouble.
– The sale I had planned was gone.
– The lawsuit cost me over $15 million—$2.5M in fines, plus millions more on my team, lawyers, and discovery.

It was one of the hardest times of my life. But as painful as it was, it taught me something invaluable.

Something that I’ve always taught to millions of Entrepreneurs over the
years…

When Life Pushes You Stand Straight, Smile & Push It The Heck Back

When I finally settled the case, I realized something:

Most entrepreneurs don’t understand compliance… until it’s too late.

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