- in Uncategorized by Charlie Page
AI Shopping Is Here, and Amazon Isn’t Too Happy About It
Meta launched an AI agent that shops for you. Less than two weeks later, Amazon blocked it. That fight isn't really about one app. It's about who sits between your customer and the purchase.
In this video, I break down why Amazon shut Muse out, how many people actually want AI buying for them (the number surprised me), and what our client data shows about how much AI is already driving sales. My team at NP Digital tracks AI traffic and sales for hundreds of brands, and this is the biggest change in how people shop that I've seen in years. AI won't make every purchase for your customers. But it will build the shortlist they pick from. If you're not on it, they never see you.
You will learn:
— Why 74% of shoppers will let AI help them research, but only 9% are open to letting it buy on its own
— Why visitors from AI are nearly twice as likely to buy as the average visitor, and how to check if your analytics are undercounting them
— Why the marketers we surveyed ranked brand mentions (94%) and reviews (91%) way above backlinks (3%) for showing up in AI answers
— The two jobs that get you recommended by AI agents: clean product data and real people talking about you
Chapters:
00:00 — Introduction
00:29 — Chapter 1: The Fight Over Who Owns the Customer
03:01 — Chapter 2: Helping You Shop and Buying for You Are Different Things
05:26 — Chapter 3: Toilet Paper vs. the White Couch
08:12 — Chapter 4: Your Brand Gets You on the Shortlist
10:14 — Chapter 5: You Have to Be Convincing Twice
We help brands track their AI traffic and get on the shortlist. Learn more about what we do at .
Never miss another post...
JOIN OUR UPDATE LIST TODAY!
