Gen Z Isn’t Searching Less on Google… They’re Searching Differently

The narrative that Gen Z only searches on TikTok is wrong. Studies are showing the opposite. Gen Z actually uses Google more than any other age group — they’re just searching differently. They’re not typing “pizza delivery.” They’re asking “what’s the best late night food that won’t make me feel terrible tomorrow?”

And it’s not just them.

Google’s AI Overviews now reach over 2 billion people every month. And here’s the surprising part — people who use AI Overviews don’t search less… they search more. They start asking new questions they never would have typed before.

So what does that mean for business?

More searches. More nuance. More context. And queries traditional keyword research wasn’t built to predict.
If Google is using AI to deliver deeper, more helpful answers… your ad strategy should too.
#GoogleAI #SearchTrends #GenZMarketing #DigitalStrategy #AIOverviews

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