How Google Demand Gen Creates Intent Before People Even Search

Ever notice how certain brands seem to show up everywhere right before you even realize you need them? That’s not coincidence. That’s Google’s Demand Gen campaigns at work.

Traditional ads wait for intent someone searches for running shoes, then you show them running shoes. Demand Gen flips that. It creates intent by predicting who’s most likely to buy based on behavior signals before the search even happens.

And it goes one layer deeper.

When you pair Google’s AI with your own first-party data, it can build relevance even faster. You don’t even need video assets.. upload a few images, headlines, and your logo, and Google will automatically turn them into short-form videos across YouTube Shorts, Discover, and Gmail.

Demand Gen isn’t just shaping perception.

It’s manufacturing demand that converts.

#GoogleAds #AIAdvertising #DemandGen #PerformanceMarketing #DigitalStrategy

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