Will Websites Even Matter in 2027? (The Data-Backed Answer)

Walmart put roughly 200,000 products inside ChatGPT, and those purchases converted at a third of the rate of sending shoppers to Walmart’s site. But ChatGPT was also bringing in new customers at about twice the rate of search engines.

In this video, I break down what the data says about where your website still matters, what your analytics may be missing, and why the sale usually still closes on an experience you control, whether you sell products, software, or services.

The 2-minute test at the end is the same check my team at NP Digital runs when a new client comes in. If you haven’t looked at how AI describes your business yet, this is where to start.

You will learn:
— Why 71% of business buyers go to a vendor’s website after AI mentions it (and why that’s where you win or lose the deal)
— Why AI sends less than 1% of website traffic, yet AI shoppers on US retail sites went from converting 38% worse to 42% better in one year
— What Walmart’s ChatGPT checkout results reveal about owning the transaction
— Why matching a buyer’s specific use case (53%) beats name recognition (7%) when buyers notice vendors in AI answers

Chapters:
00:00 — Introduction
00:53 — Chapter 1: Your New First Customer Is AI
02:27 — Chapter 2: Why Google Analytics Hides Your AI Traffic
03:52 — Chapter 3: Google Gemini’s Buy Button Is Coming
05:29 — Chapter 4: What Walmart Learned Selling Inside ChatGPT
07:09 — Chapter 5: Get Picked by AI: The 2-Minute Test

If you’d rather have my team do it for you, learn more about what we do at .