Attribution Is Why Your Leads Dried Up #shorts

Someone scores a goal.

Ask anyone who scored it, and you'll get one name.

But the goal didn't start there.

Somebody won the ball back. Somebody carried it up the pitch. Somebody made the pass.

Four people made that goal happen.

One of them gets their name in the paper.

Working out who actually deserves the credit, that’s called Attribution.

Now here's how your business does it.

Someone finds you on Google in March. Reads your reviews in April. Gets an email in May. Then in June they click one ad and buy.

Your reports say the ad did it so you spend more on it.

The email looks useless, so you stop sending it.

Then the leads dry up, and it looks like the ads stopped working.

They didn't. You cut the thing that was warming people up before the ads ever got to them.

The last click isn't how the goal was scored, it’s just the last thing that happened before the goal.

Business owners make this mistake because they can't follow a customer's path when it's spread across four different apps that don't talk to each other.

That's where tools like my partner at HighLevel help by keeping the chain of events in one view to click the review, the email, the text, the sale follow to use these easy explainers to stay ahead of the competition.