Stop Paying Big Creators for Awareness #shorts

Almost everyone gets creator marketing backwards. They pay for the biggest following they can afford and spend it all at the top. But at the awareness stage, a creator saves you about 5% of the customer journey. At the interest stage, when someone's already considering a product like yours, it's 39%. That's the whole game. So don't blow it on one giant name. Spread it across 3 to 5 smaller creators who actually live in your category, where people are already decided.

#InfluencerMarketing #CreatorEconomy #TikTokShop #Ecommerce #MarketingStrategy