- in Uncategorized by Charlie Page
The $30 Ceiling on TikTok Shop #shorts
Here's the mistake almost every brand makes. They get serious about TikTok Shop, open the catalog, and pick the highest-margin products. Sounds smart. It's backwards. The volume lives lower than you'd think: 44% of sales fall between $5 and $15, another 37% between $16 and $30. Price above $50 and you're competing for a sliver of demand. Your margins don't set the rules here. The platform does.
#TikTokShop #Ecommerce #SocialCommerce #OnlineSelling
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