The Domino’s Pizza Trick Elon Musk Used to Sell More Teslas

Most businesses aren't losing customers because of bad products. They're losing them because of invisible friction that nobody added on purpose and nobody ever removed.

In 2015, Elon Musk benchmarked buying a Tesla against ordering a Domino's pizza, found 64 steps in their checkout, and eliminated 44 of them. That one move helped take Tesla from $2 billion to $20 billion in revenue in under 30 months.

In this video, I break down the 8 friction zones hiding inside your funnel and show you exactly how to find and remove them.

You will learn:
— Why 44 of Tesla's 64 checkout steps were completely unnecessary and how to spot the same in your own funnel
— The one filter question that instantly tells you whether a step should stay or go
— How one e-commerce brand removed a single register button, saw a 45% sales increase, and added $300M in revenue within a year
— The 5-step audit process you can start today, prioritized by proximity to money

Chapters:
00:00 — Introduction
00:22 — Chapter 1: Pizza vs. The Car
01:38 — Chapter 2: One Filter That Changes Everything
09:50 — Chapter 3: The Audit

Want my team to run this audit on your funnel? Visit npdigital.com

And if your traffic looks healthy but conversions still aren't where they should be, I broke down a full CRO framework in the next video.