You Don’t Have an SEO Problem. You Have a “Brand Entity” Problem.

Most marketers are optimizing for a version of Google that no longer exists.

Google isn't organizing web pages anymore. It's built a database of 54 billion real-world entities, and if your brand isn't clearly defined inside that system, you're invisible to ChatGPT, Perplexity, and Google's AI overviews no matter how good your content is.

In this video I break down exactly how entity-based search works, why schema markup changed everything, and what my team consistently does to get clients cited in AI results even as organic traffic declines.

You will learn: 
— Why keyword rankings no longer predict visibility 
— How Google's entity database decides who gets cited 
— Why complex content earns more AI citations 
— What schema markup does and the three types you need

Chapters:
00:00 — Why SEO Fundamentally Changed 
01:21 — Chapter 1: The String to Thing Revolution 
03:34 — Chapter 2: The Disambiguation Problem 
05:16 — Chapter 3: Your Digital ID Card 
07:08 — Chapter 4: The Complexity Moat 
09:32 — Chapter 5: The Zero-Click Endgame

If AI isn't citing your brand yet, let's look at why: