- in Uncategorized by Charlie Page
81% of TikTok Shop Sales Are Under $30 #shorts
Most brands are losing on TikTok Shop because they're pricing wrong. When I looked at the data, 81% of everything sold there was under $30. The winners aren't using it to make a huge profit on the first sale. They're buying customers cheaply, even at a small loss, then making real money on the back end. But every underpriced channel gets discovered and gets expensive. This one's next.
#TikTokShop #EcommerceStrategy #CustomerAcquisition #SocialCommerce
