Why YouTube Is the Best Place to Find Customers Right Now

The golden age of TV didn’t end, it moved to YouTube.

People now discover, compare, and decide what to buy before they ever search, and YouTube is where those decisions happen. And since so many buying decisions now start on YouTube, Google is giving our U.S. audience a boost: $2,000 in ad credits when new customers spend $1,000 on their first Demand Gen campaign (redeem at )!

In this video, I break down why YouTube has become the new prime time, how modern consumers actually make decisions, and how Demand Gen helps you reach your next customer long before they hit the search bar

What You’ll Learn:

– Why traditional TV lost attention, and YouTube gained it
– How modern consumers actually make decisions in 2025
– Why intent happens before the search query
– How Demand Gen finds customers who act like your best buyers
– How brands can scale attention, trust, and conversions simultaneously

Chapters

00:43 – Why YouTube Replaced Television
04:57 – How People Actually Buy Now
8:14 – Why YouTube Wins Where TV Never Could
10:47 – How to Find Your Next Customer