Why the Smartest Brands Don’t Chase the Algorithm Anymore

Community isn’t a “nice to have.” It’s the hardest — and most powerful — marketing advantage you can build.

In this video, I break down why brands like Apple and Nike don’t panic over algorithm changes, rising ad costs, or platform shifts. They don’t rent attention — they own relationships.

Most companies think they’re building community when they’re really just collecting followers, Slack members, or Discord sign-ups that never interact. Real community is different. It compounds over time, lowers customer acquisition costs, increases retention, and becomes a competitive moat your competitors can’t copy.

I walk through the exact framework for building a community that actually works — without hype, parties, or vanity metrics.

In this video, you’ll learn:

-Why audiences are rented but communities are owned
– The WordPress model most marketers completely ignore
– How to define a shared problem instead of promoting your product
– Why small, recurring gatherings beat big events every time
– How to create member-to-member value (not a fan club)
– Why difficulty is the entire point — and the advantage

If you want a marketing strategy that survives algorithm changes and compounds long-term, this is where it starts.