Trump’s 5 Most Powerful Negotiation Tactics Explained – Why He Wins!

Love him or hate him, Trump knows how to win deals.
In politics. In business. In the boardroom.
These 5 negotiation tactics are straight from his playbook—and they WORK.

In this video, I break down the exact strategies Trump uses to gain leverage, shift power, and close deals on his terms.

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The 5 Trump Negotiation Tactics:

1️⃣ Shock & Awe Move – When Trump wanted to get North Korea’s attention, he didn’t wait for backroom diplomacy. He went straight to Twitter with “fire and fury.” It worked—Kim Jong Un called. He uses this same tactic in business to force immediate engagement.

2️⃣ Public Pressure Play – Trump dragged NATO spending into the spotlight. Called out countries on TV. Result? NATO contributions jumped by $350 billion. He turns quiet negotiations into public ultimatums.

3️⃣ Extreme First Offer – With China, he opened with massive tariffs—not a soft ask. Then he negotiated down to what he actually wanted. Classic anchoring tactic.

4️⃣ Walkaway Power Move – At the Vietnam summit, Trump walked out when the deal wasn’t good enough. No fear, no hesitation. He proves he’s always willing to leave the table. That’s real leverage.

5️⃣ Time Pressure Tactic – Trump lets tension build. During border negotiations, he waited while the crisis grew. Why? Because desperation creates deal-making momentum. He uses time like a weapon.

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In May 2022, my life changed.

Up until that point, I had spent over 20 years as a serial entrepreneur, founding multiple companies and becoming globally recognized for my expertise in direct marketing, copywriting, compliant marketing, and now, investing in AI & Martech SaaS.

In 2022, my company, Lurn, was on track to hit $40 million/year, and I was preparing to sell it—ready to step back, spend more time with my kids, and move on to my next chapter.

But then, in May 2022, everything changed.

A FedEx package from the FTC landed on my desk.

And just like that, my entire world turned upside down.

The Fight of My Life

For the next 18 months, I battled through a grueling legal process.

– My company was in trouble.
– The sale I had planned was gone.
– The lawsuit cost me over $15 million—$2.5M in fines, plus millions more on my team, lawyers, and discovery.

It was one of the hardest times of my life. But as painful as it was, it taught me something invaluable.

Something that I’ve always taught to millions of Entrepreneurs over the
years…

When Life Pushes You Stand Straight, Smile & Push It The Heck Back

When I finally settled the case, I realized something:

Most entrepreneurs don’t understand compliance… until it’s too late.

So, I made it my mission to help businesses stay protected.

That’s when I took my first real step into the AI world.

We built a first-of-its-kind AI-powered software that helps marketing and sales teams automatically audit and monitor their advertising for compliance.

And guess what? It’s working.

Because of the FTC, I stumbled onto something incredible—a solution that could protect thousands of businesses from the same challenges I faced.

What I Do Now

Today, through my new holding company (that’s still secret for a couple more months), I invest in and partner with AI & Martech SaaS companies, using the same growth strategies that helped scale my past businesses.

If you own an innovative AI or Martech SaaS company with a fully built-out product and are looking for an investor who can help you scale faster—let’s talk.

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