- in Uncategorized by Charlie Page
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In May 2022, my life changed.
Up until that point, I had spent over 20 years as a serial entrepreneur, founding multiple companies and becoming globally recognized for my expertise in direct marketing, copywriting, compliant marketing, and now, investing in AI & Martech SaaS.
In 2022, my company, Lurn, was on track to hit $40 million/year, and I was preparing to sell itâready to step back, spend more time with my kids, and move on to my next chapter.
But then, in May 2022, everything changed.
A FedEx package from the FTC landed on my desk.
And just like that, my entire world turned upside down.
The Fight of My Life
For the next 18 months, I battled through a grueling legal process.
– My company was in trouble.
– The sale I had planned was gone.
– The lawsuit cost me over $15 millionâ$2.5M in fines, plus millions more on my team, lawyers, and discovery.
It was one of the hardest times of my life. But as painful as it was, it taught me something invaluable.
Something that Iâve always taught to millions of Entrepreneurs over the
yearsâŚ
When Life Pushes You Stand Straight, Smile & Push It The Heck Back
When I finally settled the case, I realized something:
Most entrepreneurs donât understand compliance⌠until itâs too late.
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