The Propaganda Playbook: Holy War (How the Pentagon Is Selling a Crusade to American Troops)

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A US military commander told troops that "President Trump has been anointed by Jesus to light the signal fire in Iran to cause Armageddon." That's from a combat readiness briefing — not a church. Over 200 service members filed complaints about commanders selling the Iran war as a holy crusade. In this episode, I decode the 130-year-old propaganda technique behind it — invented by Gustave Le Bon, who discovered the most powerful way to control a crowd is to give a cause the character of a religion. Then I show how I used the same psychology to turn ClickFunnels from software into a billion-dollar movement. If you want to know how to turn customers into true believers — or recognize when it's being done to you — this is the episode.

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WATCH PREVIOUS EPISODES:
▶️ Episode 1 — The Iran War (Manufacturing Consent): [IRAN EPISODE LINK] ▶️ Episode 2 — The Epstein Files (Narrative Control): [EPSTEIN EPISODE LINK]

0:00 – "Anointed by Jesus to Cause Armageddon" — A Direct Quote
0:40 – This Is the Propaganda Playbook
0:53 – The War Is in Week 2 — And Something Wild Is Happening
1:23 – Military Commanders Are Filling the Vacuum With Religion
1:56 – Hegseth's Pentagon Prayer Services
2:12 – A Crusades Symbol Tattooed on the Defense Secretary's Chest
2:20 – WATCH THIS: The Lord's Prayer Over Fighter Jets and Missiles
2:59 – "As a Propaganda Expert, That Video Is Masterful"
3:33 – The Technique: Sacred Propaganda (The Moral Crusade)
4:07 – Introducing Gustave Le Bon — The Man Bernays Studied First
4:44 – "The Masses Have Never Thirsted After Truth"
5:01 – Give a Cause the Character of a Religion
5:21 – Hitler, Mussolini, and Bernays All Studied This Man
5:45 – The Crusades: How "God Wills It" Launched a Holy War in 1095
6:25 – "Deus Vult!" — The Most Powerful Two Words Ever Spoken
7:02 – The Defense Secretary Has That EXACT Symbol on His Chest
7:13 – WWI: Both Sides Claimed God Was on Their Side
7:51 – WATCH THIS: Lindsey Graham Calls It a "Religious War"
8:04 – "A Thousand Years" — That's Not Policy, That's Prophecy
8:27 – Why This Matters for YOUR Business
9:01 – How I Built ClickFunnels as a Religion, Not a Software Company
9:45 – The Sacred Text (Our Bible: 3 Books)
10:08 – The Rallying Cry ("You're One Funnel Away")
10:30 – The Gathering (Funnel Hacking Live = A Revival)
11:02 – The Visible Commitment (Stickers = Sewing the Cross)
11:22 – The Enemy (Not a Competitor — A Broken System)
12:18 – Nobody Cries About Software — So Why Are They Crying?
13:06 – The Identity Stack: 5 Elements to Build YOUR Movement
14:20 – "Price Is Logic. Identity Is Religion."
14:30 – The Question: Am I Giving Them Truth or a Compelling Illusion?
15:24 – The 130-Year-Old System Behind Everything I Do

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WHO IS RUSSELL BRUNSON?
Russell Brunson is a propaganda expert who has spent 20+ years studying the science of persuasion — from Gustave Le Bon to Sigmund Freud to Edward Bernays to building a billion-dollar company using their playbook. He owns first-edition copies of Bernays' "Propaganda" and Le Bon's "The Crowd," and used what he learned to bootstrap ClickFunnels past a billion dollars without venture capital. His training and software have helped over 2,614 entrepreneurs generate seven figures through a single sales funnel. The Propaganda Playbook decodes the propaganda hidden inside today's biggest stories and shows you how to use those techniques ethically to grow your business.

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🔴 WATCH SECRETS OF PROPAGANDA — THE FULL STORY
Want to discover the stolen science of persuasion that started with Gustave Le Bon, was mapped by Sigmund Freud, weaponized by Edward Bernays, and has been used for over 100 years to manipulate millions?

In this video, Russell pulls back the curtain on the exact system he used to bootstrap a billion-dollar company — the same dark arts that launched crusades, sold wars, overthrew governments, and turned customers into true believers. Except Russell shows you how to use them ethically to grow your business online.

If what you saw in this Propaganda Playbook episode fascinated you, this video will blow your mind.
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