Don’t Fall Into The Google Trap

You're showing up in Google but your customers are making decisions somewhere else. TikTok. Reddit. Amazon. ChatGPT. These are the new "search engines" and most marketers haven't caught up. In this video, I break down one of the biggest shifts in internet history: why ranking no longer equals revenue and what to do instead. If […]

Visibility Isn’t Enough Anymore

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The Google Trap

Google handles just 27% of all searches, while 73% of buying decisions happen on TikTok, Reddit, Amazon, and ChatGPT. You’re ranking where searches happen, but vanishing where decisions are made.

8 Out of 10 Marketers Are Losing Money on Google Ads

Google Ads Not Working? Here’s the Brutal Truth Nobody Tells You The more you chase surface-level tweaks (headlines, CTAs, targeting), the more you’ll burn cash, even with “perfect” ads. The sooner you fix the one broken foundation (usually offer – market fit), the faster you’ll turn ads into a profit machine. The bottom line? Google […]

Google Ads Aren’t “Too Expensive”. You’re Just Measuring Them Wrong.

The more you track full-funnel impact (not just instant sales), the more you’ll realize those “wasted” clicks are actually fueling long-term growth, even if they don’t convert immediately. The sooner you fix this measurement blind spot, the faster you’ll stop killing campaigns that were working all along. The bottom line? If you’re judging ads solely […]

Struggling With Google Ads? This Fix Changes Everything

Most people think Google Ads is just about dialing in the right keywords, tweaking your bid strategy, and hoping for a 2x ROAS. But here’s the truth: Google made $260 billion last year, and most of that came from advertisers who lost money. If you’ve been following all the “best practices” and still feel like […]

How To Train Google’s AI To Send You Customers

Most people think ranking on page 1 of Google is enough to win. But in 2025, that’s not how search works anymore. In this video, I break down how Google’s AI is quietly rewriting the rules, and how you can train it to cite your brand as the trusted source. This isn’t about chasing keywords. […]

EEAT or Die: How to Build Authority in an

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