OpenAI is testing a new search engine that’s based on ChatGPT.

OpenAI is testing a new search engine that’s based on ChatGPT.

Is this the nail in the coffin for SEO? The short answer is no. 

But if you’re betting all your chips on Google, you’re headed for trouble.

Organic ranking is getting tougher, and at the same time, attention is getting spread out over different channels.

But search isn’t going away, and as long as people are looking for things and information on the internet, we’ll need to optimize content to help them find it.

The game isn’t changing, but the players are.

SearchGPT will open new opportunities for marketers – opportunities that go far beyond getting mentioned in AI chat answers.

We’ll explore the impact this new technology will have on the search and marketing ecosystem in my next webinar on September 10.

Join us live at 8 a.m. Pacific Daylight Time to take a closer look at SearchGPT and how to get ready for it. It’s a free webinar, but you need to sign up by following the link below.

See you there!