- in Uncategorized by Charlie Page
“Low ticket lowers your brand” is the kind of advice people repeat without understanding how real br
“Low ticket lowers your brand” is the kind of advice people repeat without understanding how real brands actually work.
Chanel sells perfume.
Coach sells keychains.
Hermès sells lipstick.
Here’s what people forget:
84% of buyers impulse shop.
That $17 product at checkout? It’s meeting real behavior with real strategy.
In every downturn, people still buy small luxuries!!
This is known as the Lipstick Effect. A $19 win feels a lot safer
