Kamala vs. Trump: Twitter Engagement in the Final Stretch

As the election nears, X/Twitter engagement is heating up—who’s leading the race for follower attention?

On X Kamala Harris, with 21 million followers, is posting nearly every hour, sharing ads, sound bites, and updates that draw consistent engagement. Meanwhile, Trump, recently back on Twitter after a long absence, has 2.5 million followers and is sharing a mix of news clips and reposts. While some of his posts see high views, overall engagement remains surprisingly low given the stakes and both candidates’ high profiles.

If you’re building a campaign or brand, remember that social reach requires more than frequent posts. Invest in strategies that spark genuine connection and conversation to create a loyal, responsive audience—one that moves beyond simple views to active engagement.