I’m 40. If You’re In Your 20’s or 30’s, Watch This

I'm 40. If You're In Your 20's or 30's, Watch This

If you’re in your 20s or 30s, this might piss you off — but it could also save you a decade of your life.

At 42, I’ve built multiple 7- and 8-figure businesses, gone broke twice, and learned what actually separates winners from dreamers. In this video, I’ll show you:

The 4 biggest mistakes young entrepreneurs make.

Why “balance” is a myth when you’re building.

The 6 non-negotiable principles that create real success.

The hard truth about sacrifice, failure, and momentum.

This isn’t motivational fluff — it’s a real playbook forged through 22 years of building, failing, and rebuilding.

If you’re serious about success, watch till the end. If not, enjoy your balance… but don’t complain in 10 years when you’re stuck.

Timestamps:
00:00 – The Untold Story: College Hustle & Startup Struggles
01:23 – Problem 1: The Cake Complex
01:55 – Problem 2: The Delusion Gap
02:30 – Problem 3: FOMO and Lack of Focus
02:53 – Problem 4: Analysis Paralysis
03:25 – My Journey: Hard Lessons Every Founder Must Learn
05:45 – The Framework: Six Non-Negotiables for Success in Business & Life
07:27 – What Happens If You Don’t Take Action (The Harsh Reality)
08:15 – Final Challenge: Commit to Change and Take Massive Action

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In May 2022, my life changed.

Up until that point, I had spent over 20 years as a serial entrepreneur, founding multiple companies and becoming globally recognized for my expertise in direct marketing, copywriting, compliant marketing, and now, investing in AI & Martech SaaS.

In 2022, my company, Lurn, was on track to hit $40 million/year, and I was preparing to sell it—ready to step back, spend more time with my kids, and move on to my next chapter.

But then, in May 2022, everything changed.

A FedEx package from the FTC landed on my desk.

And just like that, my entire world turned upside down.

The Fight of My Life

For the next 18 months, I battled through a grueling legal process.

– My company was in trouble.
– The sale I had planned was gone.
– The lawsuit cost me over $15 million—$2.5M in fines, plus millions more on my team, lawyers, and discovery.

It was one of the hardest times of my life. But as painful as it was, it taught me something invaluable.

Something that I’ve always taught to millions of Entrepreneurs over the
years…

When Life Pushes You Stand Straight, Smile & Push It The Heck Back

When I finally settled the case, I realized something:

Most entrepreneurs don’t understand compliance… until it’s too late.

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