If Your Sales Funnel Isn’t Working, It’s Always 1 Of These 3 Things. » Russell Brunson

Join me, Russell Brunson as I dive into the transformative concept of 'Hook Story Offer'—a fundamental framework that revolutionizes marketing and sales strategies.

In my presentation from Funnel Hacking Live, I share my journey of discovering this powerful tool and how it can solve any business problem by focusing on three core elements.

Whether you're struggling with ads, landing pages, or upsells, this video will guide you on how to create compelling hooks, captivating stories, and irresistible offers to boost your conversions and serve your community better.

Perfect for entrepreneurs and small business owners looking to elevate their sales game!

Chapters :
0:00 Hook Story Offer Framework Introduction
0:48 Presentation on Hook Story Offer
4:10 This part is Important
8:18 Creating Irresistible Offers
13:58 Practical Examples of Offer Creation
18:41 Crowdsourcing and Compiling Information
24:25 Audio and Video Content Creation
42:00 Storytelling and Changing States
47:17 Breaking False Beliefs with Stories (vital in selling)
1:20:46 Creating Multiple Stories for Complex Products

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WHO IS RUSSELL BRUNSON?
Over the past 20 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

As of 2023, Russell’s training, teaching, and software has helped over 2,825+ people to make it into the prestigious “Two Comma Club” – meaning they’ve grossed over 7 figures inside of a single sales funnel!

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