If I Lost Everything Today, Here’s How I’d Start Over!

How I'd Start Over If I Lost Everything – Build From Scratch FAST

If I lost it all tomorrow—no money, no team, no connections—this is exactly how I’d rebuild from zero and create a profitable business fast.

Forget the complicated strategies. In this video, I’m walking you through a simple, real-world plan that anyone can follow to go from nothing to consistent income.

—

Step-by-Step Breakdown:

1️⃣ Niche Down Like Crazy – Don’t try to help everyone. Get laser-focused.
Don’t start a generic marketing agency—start one for dentists, realtors, or pizza shops. Pick one target, master it.

2️⃣ Pick Fast-Result Niches – Go where you can deliver wins in days, not months.

Helping people start businesses takes time. But helping new moms lose 5 pounds? Fast. Tangible. Valuable.

3️⃣ Turn Results Into Recurring Revenue – After delivering a result, ask:
“Want me to keep doing this for you every week?”
Boom—recurring income.

4️⃣ Ask for 3 Referrals After Every Job – Ads are expensive. Word-of-mouth is free.
If you’re starting from scratch, referrals are your fastest path to consistent clients.

============================================

👇Subscribe To The Channel By Clicking Below!👇

CHECK OUT THESE TOP TRENDING PLAYLISTS NOW!

Fighting Entrepreneur –

Master Copywriting With Anik Singal –

Facebook Advertising Strategies –

How To Become A Better Entrepreneur –

============================================

In May 2022, my life changed.

Up until that point, I had spent over 20 years as a serial entrepreneur, founding multiple companies and becoming globally recognized for my expertise in direct marketing, copywriting, compliant marketing, and now, investing in AI & Martech SaaS.

In 2022, my company, Lurn, was on track to hit $40 million/year, and I was preparing to sell it—ready to step back, spend more time with my kids, and move on to my next chapter.

But then, in May 2022, everything changed.

A FedEx package from the FTC landed on my desk.

And just like that, my entire world turned upside down.

The Fight of My Life

For the next 18 months, I battled through a grueling legal process.

– My company was in trouble.
– The sale I had planned was gone.
– The lawsuit cost me over $15 million—$2.5M in fines, plus millions more on my team, lawyers, and discovery.

It was one of the hardest times of my life. But as painful as it was, it taught me something invaluable.

Something that I’ve always taught to millions of Entrepreneurs over the
years…

When Life Pushes You Stand Straight, Smile & Push It The Heck Back

When I finally settled the case, I realized something:

Most entrepreneurs don’t understand compliance… until it’s too late.

So, I made it my mission to help businesses stay protected.

That’s when I took my first real step into the AI world.

We built a first-of-its-kind AI-powered software that helps marketing and sales teams automatically audit and monitor their advertising for compliance.

And guess what? It’s working.

Because of the FTC, I stumbled onto something incredible—a solution that could protect thousands of businesses from the same challenges I faced.

What I Do Now

Today, through my new holding company (that’s still secret for a couple more months), I invest in and partner with AI & Martech SaaS companies, using the same growth strategies that helped scale my past businesses.

If you own an innovative AI or Martech SaaS company with a fully built-out product and are looking for an investor who can help you scale faster—let’s talk.

================

#business #entrepreneurship #ai