I paid $53 for a book that rewires brains to buy anything… and it still works…

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In this episode, I reveal a fascinating book I paid $53 for that literally rewires the brain to influence buying decisions and how its principles are still as powerful today as when I first discovered it. You’ll see the psychology behind persuasion, why people say yes, and how small shifts in words and framing can dramatically change outcomes. If you’re ready to learn timeless strategies to ethically influence and sell more effectively, stick around until the end where I share how you can apply these brain triggers right now.

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WATCH NEXT:

0:00 The $53 Book That Changed My Perspective
0:45 First Encounter With Brain-Rewiring Psychology
1:20 Why People Say Yes Without Realizing It
2:05 The Core Mental Triggers That Drive Action
3:10 Examples of Persuasion in Everyday Life
4:25 How Marketers Apply These Techniques
5:15 The Ethics of Influence
6:00 Why These Principles Still Work Today
7:10 Practical Takeaways You Can Use Now

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

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Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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