I paid $500 for an original $200M sales letter…It still works!

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I found a signed 1925 first edition of Robert Collier’s Book of Life, but the real gold was discovering the original sales letter that sold it. This magalog ad is a masterclass in copywriting and offer creation, visual hooks, emotional storytelling, and risk reversal like you’ve never seen. In this video, I break down the ad piece by piece so you can funnel-hack one of the greatest advertisers of all time.

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

0:00 Unboxing a 1925 Signed First Edition of The Book of Life
0:21 Who Was Robert Collier? Marketer and New Thought Author
1:55 The Magalog Ad That Sold Millions of Copies
5:50 The Original Courtesy Card and Genius Trial Offer
7:19 Breaking Down the Framework: Hook, Story, Offer
10:43 How to Use This Framework in Your Own Funnels
11:34 Yes, Magalogs Still Work, Here's Why I'm Sending One Now
14:00 Free Download: The Full Scanned Ad + Courtesy Card
14:25 Final Thoughts — Should I Share More Rare Ads Like This?
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Want to Learn to sell online?
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Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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