I paid $500 for a book that secretly influenced generations

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I share the story of how The Hero with a Thousand Faces by Joseph Campbell became one of the most influential books in my life and business. From George Lucas building Star Wars on its framework to how I used the Hero’s Journey to craft webinars and scale ClickFunnels, this book transformed how I tell stories. Whether you’re making movies, writing books, or selling software, this timeless structure has the power to move people at a deep, emotional level.

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WATCH NEXT:

0:00 – George Lucas discovers the book
0:24 – My introduction to The Hero with a Thousand Faces
1:37 – The universal structure of the Hero’s Journey
2:11 – Examples from Lord of the Rings and life
4:32 – Using the Hero’s Journey in business storytelling
5:51 – Disney’s simplified version of the framework
6:14 – Full breakdown of the journey steps
10:39 – Access to my notes and frameworks

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

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If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

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