I paid $20 for this lost book on sales…and found a message inside.

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Today I’m sharing how a forgotten sales strategy hidden in a 95-year-old book completely reframed the way I think about influence and persuasion. In this episode, you’ll discover why enthusiasm is the most contagious (and overlooked) sales tool, how certainty makes you the leader in any room, and what selling door-to-door taught me about human psychology. If you’ve ever felt awkward selling or struggled to connect with your audience, this could be the breakthrough you’ve been missing.

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WATCH NEXT:

0:00 Hidden principle in a 95-year-old book
1:26 Why sales is the key to success
4:42 Enthusiasm: the ultimate sales advantage
6:39 Energy lessons from a failed infomercial
9:12 Certainty wins every time

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

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Want to Learn to sell online?
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If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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