I paid $150,000 for a book given to a man by an angel…it changed everything

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Today I’m pulling back the curtain on the book that started my entire collection – a first edition Book of Mormon worth over $225,000! This rare piece of history taught me a powerful lesson about building movements and why every major movement begins with a book. If you want to attract your tribe, this story is going to change how you think about business and influence forever.

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WATCH NEXT:

0:00 – The Book That Started My Collection
0:18 – Why This First Edition Book of Mormon Matters
0:54 – How Rare Books Outperform the Stock Market
1:20 – The Hidden Business Lesson Behind This Book
2:24 – Why Every Mass Movement Starts With a Book
3:02 – The ClickFunnels Origin Story and Dotcom Secrets
4:07 – The Power of Being a Heretic and Attracting Your Tribe
5:24 – How My Journey Into Rare Book Collecting Began
6:42 – Why Sharing Your Beliefs Will Attract Your People
8:10 – Steps to Create Your Own Movement and Manifesto
9:39 – My Favorite Verses and Next Steps for You

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

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