I paid $12,500 for this book about mind control…it was worth it

I paid $12,500 for a rare first edition of Propaganda by Edward Bernays and it changed how I see marketing forever. In this video, I break down how Bernays used Freud’s psychology to spark wars, sell cigarettes, and create identity-driven mass movements and how I'm applying those same strategies in modern online marketing. Discover how you too can ethically use these persuasion secrets to build movements, not just businesses.

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WATCH NEXT:

0:00 – Why I Spent $12,500 on a Rare Copy of Propaganda
0:54 – How Edward Bernays Turned Freud’s Psychology into Mass Influence
1:40 – Emotional Selling vs Logical Selling in World War I
2:07 – Creating Desire: From Needs to Wants in Marketing
2:45 – Subconscious Selling and the Power of Identity
3:46 – Women, Cigarettes & the Identity Shift that Changed an Industry
4:50 – Case Study: My 10X Event Funnel Hacker Reveal
6:13 – Superhero Capes and Shirt Marketing Psychology
7:00- From “Propaganda” to “Public Relations”: Rebranding Persuasion
7:55 – How to Spin Negatives Into Marketing Advantages
8:48 – Cancel Culture, Comebacks, and Reframing the Narrative
9:30 – The Men Behind the Curtain: Who Really Shapes Our Ideas
10:09 – Propaganda in Politics, Religion, and Movements
11:15 – How to Protect Yourself—and Influence Ethically

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

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If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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