I paid $1,200 for a book about building cults…it works.

I’m diving deep into the powerful ideas behind Eric Hoffer’s The True Believer and how it became the unexpected foundation for my book Expert Secrets. From bumpy roads in Kenya to building ClickFunnels, this book completely changed how I understand movements, influence, and the role of common enemies. Get ready to uncover the raw secrets of mass persuasion and the ultimate unifier in any movement.

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WATCH NEXT:

0:00 – The 1200 Dollar Book That Changed My Life
1:07 – How True Believer Became the Blueprint for Expert Secrets
2:44 – The Corporate Ladder Versus Mass Movement Disruption
3:34 – The Unifying Power of Hatred in Movements
4:16 – Why Mass Movements Need a Common Enemy
5:42 – From LeadPages to Infusionsoft ClickFunnels Battle Strategy
7:08 – Bootstrappers Versus Venture Capitalists A New Movement War
7:55 – How Fame Can Destroy Your Mission
9:27 – A Warning From Scripture Stay Humble or Be Humbled
9:57 – How Expert Secrets Helps You Build a Movement
10:43 – The Calling of Contribution and The Rise of Experts

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.
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Want to Learn to sell online?
JOIN THE SELLING ONLINE CHALLENGE

Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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