How to create a 1-YEAR content strategy and plan for ANY business!

Want to grow your business without the overwhelm? I’ve got tons of free business and marketing resources packed with strategies you can start using right now:

Ready for a deeper dive? My book (yep, it’s a USA Today Best Seller!) breaks down exactly how to get there:

From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️

Hi, I’m Rachel Pedersen.

Some people call me the Queen of Social Media… but I didn’t start there. My story isn’t a straight line. It’s a rollercoaster filled with mistakes, lessons, wins, and growth.

Here’s a little bit of the backstory:

2010: Became a mom at 21. Unplanned, unprepared, but determined.
2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much.
2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city.
2013: Landed a job at a top salon. It felt like the start of something new.
2014: Met my husband. Married him 13 days later (yep, 13 days).
2015: We had another baby and both changed careers. Life kept evolving.
2016: Got my first real social media management client, got sober, and went viral—all in the same year.
2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good.
2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family.
2019: Built a second business to $1,000,000. Turns out lightning can strike twice.
2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession.
2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal “pinch me” year.
2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger.
2023: Began writing fiction books with my husband – and testing out more creative marketing campaigns. Went mega-viral multiple times, too!
2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses.
2025: About to be the most exciting year yet!

Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth.

Because success isn’t about having a perfect story – it’s about writing your own, one messy, beautiful chapter at a time.

Here are my marketing resources packed with strategies you can start using right now:

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