How To Build a Business From Scratch Using AI (Step by Step)

How To Build a Business From Scratch Using AI (Step by Step)

Most AI startups fail within 6 months. Why? Because they build solutions looking for problems.

In this video, I’ll show you how to build a profitable AI business from scratch — not another “get rich quick” fantasy. You’ll learn the exact frameworks I’ve used (after 22 years and $150M+ in online sales) to launch, validate, and scale AI-driven businesses that actually work.

Here’s what you’ll learn:
✅ The 3 fatal mistakes killing 90% of AI startups — and how to avoid them.
✅ The AI Business Validation Stack — test any idea in 72 hours for under $50.
✅ My Traffic-First Framework — how to build an audience before your product.
✅ The Positioning Strategy that wins customers even against big competitors.
✅ A full 6-step roadmap to go from idea → first customer → $5K/month → scale.

This is a step-by-step, reality-based playbook — not hype. You’ll see how to:

Validate ideas fast using ChatGPT, Perplexity, and real customer data.

Build your audience with content that attracts real buyers.

Get your first paying customers using your warm network.

Automate growth with AI agents for content, customer service, and marketing.

Scale from a side hustle to a self-running business.

If you’ve been dreaming of building an AI business that actually makes money — not just noise — this video is your blueprint.

Timestamps:

00:00 – Introduction: The Harsh Truth About AI Startups in 2025
00:34 – The 3 Fatal Mistakes Killing 90% of AI Startups
02:33 – Problem-First AI Business Method Explained
04:03 – 72-Hour Market Validation System (Step-by-Step Guide)
04:57 – Traffic-First Content Strategy for AI Entrepreneurs
05:46 – Expert Positioning Strategy: Stand Out in a Crowded AI Market
06:38 – How to Get Your First Paying Customer (The Simple Way)
09:12 – Scaling to 50+ Customers Using AI Automation
10:08 – Phases of AI Business Growth: From 1 to 1,000 Customers
12:22 – Final Roadmap & Next Steps for Building a Profitable AI Business

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In May 2022, my life changed.

Up until that point, I had spent over 20 years as a serial entrepreneur, founding multiple companies and becoming globally recognized for my expertise in direct marketing, copywriting, compliant marketing, and now, investing in AI & Martech SaaS.

In 2022, my company, Lurn, was on track to hit $40 million/year, and I was preparing to sell it—ready to step back, spend more time with my kids, and move on to my next chapter.

But then, in May 2022, everything changed.

A FedEx package from the FTC landed on my desk.

And just like that, my entire world turned upside down.

The Fight of My Life

For the next 18 months, I battled through a grueling legal process.

– My company was in trouble.
– The sale I had planned was gone.
– The lawsuit cost me over $15 million—$2.5M in fines, plus millions more on my team, lawyers, and discovery.

It was one of the hardest times of my life. But as painful as it was, it taught me something invaluable.

Something that I’ve always taught to millions of Entrepreneurs over the
years…

When Life Pushes You Stand Straight, Smile & Push It The Heck Back

When I finally settled the case, I realized something:

Most entrepreneurs don’t understand compliance… until it’s too late.

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