Google’s AI Just Went Mainstream

I’ve been talking with Google’s team to learn more about their new AI products.

Most people think Google’s AI is still in the testing phase. It’s not.
It’s already changing how billions of people search, shop, and make decisions online.

In this video, I’ll break down what’s really happening behind the scenes, what it means for your business, and how to get ahead before everyone else catches on.

What you’ll learn:

– How Google’s AI Overviews are reshaping search behavior and creating more queries than ever before
– The difference between Performance Max, Demand Gen, and the new AI Max for Search
– How to use these systems together to create awareness, capture demand, and predict intent
– Why context and brand trust now drive performance more than keywords
– The compound effect of connecting organic and paid strategies

Chapters:

00:37 – The Real Numbers Behind Google’s AI Takeover
02:09 – How AI Understands the Human Behind the Search
05:18 – Performance Max: The Omnipresence Engine
07:46 – Demand Gen: Creating Intent Before It Exists
10:00 – AI Max for Search: Predicting Intent in Real Time
12:17 – The Compound Effect: How Google’s AI Learns From Itself