Google Ads Aren’t “Too Expensive”. You’re Just Measuring Them Wrong.

The more you track full-funnel impact (not just instant sales), the more you’ll realize those “wasted” clicks are actually fueling long-term growth, even if they don’t convert immediately.

The sooner you fix this measurement blind spot, the faster you’ll stop killing campaigns that were working all along.

The bottom line? If you’re judging ads solely on last-click conversions, you’re sabotaging profitable campaigns—because brand awareness drives hidden revenue (direct traffic, referrals, repeat buyers) that your dashboard ignores.