From Likes to Leads: The Marketing Mistakes That Are Costing You Sales

Sheri Otto is a brilliant marketer who specializes in demand generation, she’s worked with tech companies like HubSpot!
 
Sheri’s Resources: 
Funnel Fix: 
Behavioral Science: 
Sheri’s website:

Want to grow your business without the overwhelm? I’ve got tons of free business and marketing resources packed with strategies you can start using right now:

Ready for a deeper dive? My book (yep, it’s a USA Today Best Seller!) breaks down exactly how to get there:

From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️

Hi, I’m Rachel Pedersen.

Some people call me the Queen of Social Media… but I didn’t start there. My story isn’t a straight line. It’s a rollercoaster filled with mistakes, lessons, wins, and growth.

Here’s a little bit of the backstory:

2010: Became a mom at 21. Unplanned, unprepared, but determined.
2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much.
2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city.
2013: Landed a job at a top salon. It felt like the start of something new.
2014: Met my husband. Married him 13 days later (yep, 13 days).
2015: We had another baby and both changed careers. Life kept evolving.
2016: Got my first real social media management client, got sober, and went viral—all in the same year.
2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good.
2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family.
2019: Built a second business to $1,000,000. Turns out lightning can strike twice.
2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession.
2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal “pinch me” year.
2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger.
2023: Began writing fiction books with my husband – and testing out more creative marketing campaigns. Went mega-viral multiple times, too!
2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses.
2025: About to be the most exciting year yet!

Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth.

Because success isn’t about having a perfect story – it’s about writing your own, one messy, beautiful chapter at a time.

Here are my marketing resources packed with strategies you can start using right now:

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