Future-Based Campaigns: The Key to Winning Elections?

Did you know a campaign slogan can actually decide the winner of an election? A few years back, while I was writing Expert Secrets, I got really curious about campaign mottos. I studied every U.S. presidential election since 1980, and I noticed a crazy pattern—every single candidate who focused on a present-based cause lost, while […]

Campaign Swag: Kamala’s Cornbread Recipe vs. Trump’s Rally Gear

In this election, swag isn’t just about showing support—it’s about connecting with supporters in memorable ways. Kamala’s store has the usual campaign essentials like posters and flags, but there’s also a surprise: her cornbread recipe, available for free download. Meanwhile, Trump’s store focuses on rally gear, with everything fans can wear to represent his future-based […]

Where should you spend your marketing money?

SEO Isn’t About Paid Media—Here’s the Truth!

Celebrity Endorsements: Kamala Harris vs. Donald Trump’s Joint Ventures

When it comes to building influence, both Kamala Harris and Donald Trump are leveraging joint ventures with powerful allies. Kamala teamed up with Oprah and a host of celebrities, combining their audiences and backing to create a huge wave of visibility and support. Add to that her alignment with most mainstream media, and it’s a […]

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How Trump’s McDonald’s Stunt Earned Millions in Free Media

Sometimes a simple, relatable moment can generate massive attention. Recently, Trump created a buzz by working at McDonald’s, making and handing out fries for about an hour. This tiny but powerful demonstration sparked a media frenzy and had people talking everywhere. The real impact? This stunt alone likely generated the equivalent of ten million dollars […]

Kamala vs. Trump: Twitter Engagement in the Final Stretch

As the election nears, X/Twitter engagement is heating up—who’s leading the race for follower attention? On X Kamala Harris, with 21 million followers, is posting nearly every hour, sharing ads, sound bites, and updates that draw consistent engagement. Meanwhile, Trump, recently back on Twitter after a long absence, has 2.5 million followers and is sharing […]

Trump Vs. Kamala – Who SHOULD Win Based On Their Marketing Alone.

Who’s got the winning Marketing? Trump Or Kamala for the 2024 election? In this video, Russell Brunson breaks down the marketing and sales strategies of two political giants, Kamala Harris and Donald Trump, focusing purely on their campaign techniques, from slogans to social media, fundraising to joint ventures, and much more. This isn’t about politics—it’s […]

Retail is changing in a big way.

Retail is changing in a big way. Shopping malls around the country are dying… while social commerce is booming. As consumer behaviors are shifting, retailers everywhere are asking the same question:  How do we survive? At NP Digital, we surveyed 1,000 retail professionals to find out exactly what’s going on. Here are some of the things […]