After surviving years of trolls, haters, and “delete-this-now” DMs, I built a protocol that keeps my

After surviving years of trolls, haters, and “delete-this-now” DMs, I built a protocol that keeps my team from spiraling:

✅ Pause before reacting. Don’t post emotionally. Walk away, cool off, then decide if the comment is valid criticism → implement, or noise → ignore.

✅ Pick your persona. You don’t need to be the tiger and the therapist. Choose your public voice before crisis hits: Snarky Reply, Polite Informative, Friend, or Polished Professional.

✅ Debrief. Every crisis is data. What triggered it? What worked? What didn’t?

The truth is that a well-handled “crisis” can build raving fans faster than a perfect post.

But only if you stop reacting like a human and start responding like a strategist.

Save this for the next time your notifications look like a dumpster fire.

#socialmediamanager #clientmanagement #onlinebrand #crisiscommunication #freelancerlife