I paid $512 to learn how pain sells… and it works terrifyingly well

JOIN THESE ELITE ENTREPRENEURS AND THINKERS TODAY:

In this video, I break down one of the greatest ad campaigns of all time, Charles Atlas’s comic book course that sold over 30 million copies using the power of contrast. I walk through the original ads, explain why pain-driven storytelling works, and show how you can ethically use this approach to boost your sales. If you understand contrast, you’ll unlock one of the most powerful tools in all of marketing.

GET RUSSELL'S BOOK NOTES HERE:
CHECK OUT RUSSELL'S ESSENTIAL READING LIST:

WATCH NEXT:

0:00 – The Dark Marketing Secret That Sells
0:35 – The Charles Atlas Comic Book Campaign
2:30 – The Power of Contrast in Advertising
3:36 – Creating Pain and Tension to Motivate Action
5:08 – A Peek Inside the Original Course
6:25 – Get the PDF of the Atlas Ads

SUBSCRIBE HERE:

WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

—
Want to Learn to sell online?
JOIN THE SELLING ONLINE CHALLENGE

Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

—
CONNECT WITH RUSSELL:
SOCIALS & WEBSITE:
🌎 Website –
𝕏 Twitter/X –
📸 Instagram –
📱 TikTok –
👨‍💼 Linkedin-
🙂📘 Facebook –