I paid $3500 for a lost course on ELITE marketing…I’m exposing it all.

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In this video, I share one of the most powerful marketing lessons I ever learned from Dan Kennedy’s Opportunity Concepts course, how creating a new opportunity is more effective than offering just repairs or improvements. I explain how this framework changed the way I launched ClickFunnels and how it can totally shift how you position your offers. Plus, I show you how we’ve turned the original course into a new multimedia book to help you implement this strategy in your business.

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WATCH NEXT:

0:00 Discovering Opportunity Concepts
1:18 Repair vs. Improvement vs. New Opportunity
3:06 How ClickFunnels Was Positioned
5:04 Why New Opportunity Always Wins
6:50 Value Ladder Strategy
8:48 Selling Opportunity Book + CTA

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

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Want to Learn to sell online?
JOIN THE SELLING ONLINE CHALLENGE

Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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