I paid $373 for a book on lost marketing tactics…it works.

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I share the story of how I learned to “give myself a raise every day” through the power of split testing, inspired by John Caples’ legendary book Tested Advertising Methods. From testing headline colors in my college days to building out ClickFunnels’ two-step order forms, everything stemmed from tiny, daily improvements. This video dives into the timeless testing strategies of the old-school direct response marketers and how you can apply them instantly even with just a headline.

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WATCH NEXT:

0:00 – Intro to John Caples & split testing philosophy
1:48 – First test: red vs. blue headline (and the 27% raise)
4:42 – From pages to funnels: two-step order forms emerge
7:22 – Split test walkthrough in ClickFunnels
14:18 – Specific vs. general headlines (and 3x conversion boost)

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

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Want to Learn to sell online?
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Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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