3 Metrics That Reveal Real Profit

Your Best Ads Are Failing Because You’re Measuring Them Wrong!

To truly understand your ad performance, shift your focus to three key metrics: contribution margin (real profit after all costs), extended customer lifetime value (track beyond 30 days), and brand search lift (measuring the halo effect of your campaigns).

By analyzing these instead of relying on last-click attribution, you’ll quickly identify which campaigns are genuinely driving profit, not just final clicks.

The bottom line? Last-click attribution is lying to you, campaigns that actually drive sales (via brand searches, repeat buys, and hidden influence) get marked as losers.

#PaidAds #DataTruth #MarketingMetrics

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